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packaging design

Visual Brand Identity + Packaging Design

The Backstory
I had a sudden rush of creative energy to develop a fun visual identity for a delicious cookie brand. As someone who has an incredibly sweet tooth, and favourite snack is indeed...cookies. This branding is like a dream of mine and a look inside my head (and heart).

The ObjecTIVE

Create a hypothetical visual brand identity for a Cookie Brand. Creating a logo, brand pattern, friendly company mascot and packaging designs.


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The font used in the logo (Kelsi 1) was adapted and hand-drawn by me, using Adobe Illustrator. This is a technique I love incorporating into projects where I can, as it adds a personalised edge that cannot easily be copied. The cookies were also hand-drawn by me initially on Procreate and then transferred onto Illustrator.

A little insight into the logo design, as someone who loves a good pun (even if they are bad), I wanted a logo to juxtapose the name of the brand - with the bubbled font contradicting the sharp nature of the word 'crisp'. The little jolly fella's in the 'oo' was just a cute and cheery touch.

secondary logos

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These are to be used on the likes of stickers on packaging, or on social media icons - where the original logo is too large to fit.

brand patterns

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Personally, I just love the colours.


The primary font was used for all of the headings and sub-headings. Whilst the secondary fonts was used for complimentary accents.


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